If knowledge is power, then the Intellex research cell can fuel your campaign and marketing efforts to make a powerful impact. Building on years of experience in multiple verticals and industries, our research analysts provide valuable information that gives you the required edge.
Intellex Research Services help
• Identify and define prospective markets
• Map and profile these markets
• Map competition
• Map potential prospects so that a customized sales pitch can be developed to break into these critical accounts
Within our research services you can avail of:
Industry Level Research
ILR is systematic gathering, recording and analyzing of facts about customers, competitors and the market. ILR can help create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets etc. It can be used to determine which portion of the population/Geography will purchase the product/service, based on variables like Demography, Market, and Demand etc. the ILR can help you understand your potential customers better
Database Level Research
The DLR helps in building the “Best Fit” Prospect list relevant to your go to market strategy. A DLR captures all your key prospects in the market with in-depth information about each one of them, which would also include customized fields based on your campaign definition
With the help of a DLR you would have a complete knowledge about the size of the target market with all the necessary information required to pitch in your services/products to them. A DLR can be the base for all your future marketing plans.
DLR’s are helpful to answer following questions:
1. What is the size of the target market.
2. What time frame can we allocate to tap this particular market?
3. DLR’s is the first step towards using a consultative selling approach rather than a cold call
4. Helps to make an effective pitching strategy for individual companies?
Company Level Research
The CLR helps understand each prospect in more depth so as make an effective entry into each prospect organization. Each prospect organization is mapped thoroughly, thus providing the comprehensive organization structure; facilitating multiple entry points in the prospect organization. The CLR sets the essential groundwork that enables a sales team to formulate a sales approach towards a company.
